Nivea appear to have developed a smartphone app called Nivea Men Nose that will tell you (well men, ‘cos it’s aimed at men) if you have stinky body odour. The app needs a special phone case that has sensors to detect body odour chemicals. To find out your body odour level, you just hold the phone close to your armpit.
Why is it apparently for men only? Do male and female chemicals differ that much? Or it is confused by perfume? Or … ? Who knows.
But surely if you can’t be bothered to worry about body odour then you aren’t likely to be sort to use such an app, are you?
More in this really irritating video.